All-Star Events to Reach More Than 3.1 Billion Worldwide
NEW YORK, Feb. 5 -- NBA All-Star 2004 events will reach more than 3.1 billion people in 212 countries through NBA television, Internet, film and digital technologies.
Following is a look at NBA All-Star 2004 in Los Angeles, by the numbers:
Global Reach
325 international media members from 41 countries and territories will cover All-Star 2004
212 countries will receive live television coverage of NBA All-Star 2004
103 telecasters will broadcast NBA All-Star 2004
NBA All-Star 2004 will be broadcast in 42 languages, including, among others, Chinese (Mandarin), Serbian, German and Tagalog
45 international television broadcasters will be on site in Los Angeles
Players from 12 different countries will serve as guest commentators for the television networks broadcasting events live with on-site commentary
Eight customized NBA television shows will be on site: Eddy Time (France), NBA Magazine (Japan), NBA Total (Spain), NBA Jam (China, Philippines), Above the Rim (Russia), Rafaga (Mexico), La Magia de la NBA (Pan Latin America-Fox International), NBA Max (U.S. Hispanic/Telemundo)
Two national Spanish language network partners, ESPN Deportes and Telemundo, will provide comprehensive coverage of NBA All-Star 2004
NBAE Production and Video
365,000 feet in film, video and high-definition tape will be shot by NBAE camera crews
More than 150 hours of All-Star-related coverage will air on NBA TV, the league's 24-hour television network
35 camera crews will gather elements for NBA TV, NBA and WNBA promos, international specials, NBA Store, NBA special programming and NBA.com's All-Star coverage
12 high-definition cameras will cover NBA All-Star Game
Eight NBA Entertainment-produced shows on site, including: NBA All-Star Read to Achieve Celebration (Simulcast February 14); NBA Inside Stuff (ABC-Saturdays); NBA Jam (International distribution); NBA Matchup (ESPN-Sundays); NBA TV Programming (24-hours); NBA All-Star Saturday Night; NBA Action (Fox Sports Net and international distribution); DV elements gathered for NBA.com
Two high-definition telecasts for distribution of NBA All-Star Saturday Night presented by America Online and the NBA All-Star Game (one co-production between TNT and NBA TV for U.S. distribution, one production for NHK for Japanese distribution)
NBA.com
More than 2 million daily visitors will log on to NBA.com during NBA All-Star 2004
53% of all visits to NBA.com during NBA All-Star 2004 will come from NBA fans living outside the United States with the highest concentration of international visits coming from China, Canada, Taiwan, Hong Kong, Spain, Australia, Germany, Philippines, Japan and France
12 different live audio broadcasts on NBA.com will allow fans around the world to hear the NBA All-Star Game in English, Spanish, French, Hebrew, Tagalog, German, Serbian, Chinese (Mandarin), Macedonian, Russian, Italian and Polish
NBA Photos
8,000 new photographic images will be generated during NBA All-Star 2004
3,000 print and Internet media outlets will receive real-time digital photos from NBA Photos; NBA Photos will also provide live digital coverage posting of several hundred digital photos to the NBA Photos Forum for use by the International media, teams and business partners of the NBA
350 rolls of film will be used by NBA Entertainment photographers
More than 80 original prints in NBA photographer Andy Bernstein's 20-Year Anniversary exhibit at NBA All-Star Jam Session
25 NBA Entertainment still photographers will be on site
Network Television
24 broadcast cameras will be used by TNT to telecast the All-Star Game, including Skycam
12 networks will televise NBA All-Star Read to Achieve Celebration, a one-hour, one-of-a-kind television special celebrating the importance of reading and simulcast on nine different networks February 14, including ABC, TNT, BET, Nick GAS, NBA TV, AOL Broadband, RealOne SuperPass, mun2, MTV Canada and NBA.com's Inside Ticket and televised at a later date on Disney Channel and Telemundo.
NBA Marketing/Merchandising
More than 4,000 NBA products available at The NBA Store at NBA All-Star Jam Session
21 national NBA marketing partners will launch events, promotions and new advertising during NBA All-Star 2004
NBA All-Star Jam Session
350,000 square-feet of interactive basketball activities at NBA All-Star Jam Session
