During his first season (1987), the Bulls began a 610-game streak of consecutive sellouts which ended in November of 2000 – the third longest streak in NBA history … the Bulls sold over 12,400,000 tickets during its streak, compared to Portland (10,370,360 tickets over 814 consecutive games), and Boston (9,857,180 tickets over 662 games) … the Bulls have consistently ranked among the league leaders in attendance during his tenure … despite the worst 6-year winning percentage in NBA history, from 1998-2004, the Bulls ranked first in cumulative home attendance during that period … also during this six-year period, the Bulls’ differential between its home attendance and road attendance of 4,451 fans per game ranked first in that category – over 800 fans per game ahead of the next closest team – the 55,830 fans per win that the Bulls attracted to the United Center between 1998 and 2004 were 17,500 fans per win ahead of the next closest team … Steve is a recipient of a local Emmy award as well as fifteen awards for advertising excellence … serves as Senior Vice President-Marketing for the United Center and is responsible for suite, sign, college basketball and club seat activities … played a key role in negotiating stadium-naming rights agreement with United Airlines … instrumental in bringing first-ever Big Ten Conference Basketball Tournament and the Great Eight College Basketball Classic to Chicago … founded and serves as President of CharitaBulls, which has raised tens of millions of dollars for a variety of worthy causes … has served as a member of the NBA’s Marketing Advisory Board … sits on the board of the James Jordan Boys & Girls Club … has spoken internationally on sports marketing and has been a guest lecturer at the University of Chicago Business School, Kellogg Graduate School of Business, the Notre Dame Business School and the American Marketing Association among others … member of the Chicago Economic Club … native of Bethpage, N.Y. … 1977 University of Maryland graduate … served as Director of Sports Marketing at the U.S. Air Force Academy (1978) … served as Director of Promotions for the “We Are Family” Pittsburgh Pirates (1979-1980) … spent six years (1981-86) as Assistant Vice President-Marketing for the Chicago White Sox … in 1983 and 1986, the White Sox received Major League Baseball’s highest award for overall marketing excellence … Steve resides in Chicago.