MIAMI, June 13 - The 2006 NBA Champion Miami HEAT today launched its new campaign designed to highlight the many activities taking place within the next few months. “Summer HEAT 2007 – There Is No Off-Season” will encompass the efforts put forth by the HEAT Basketball Operations staff as they look to add key pieces to an already existing strong HEAT roster and make other important decisions that will impact the future direction of the franchise.

The campaign will provide a rare look behind the scenes of the HEAT Basketball Operations department and will be cataloged on HEAT.com. Campaign elements include:

• HEAT Draft Player Workouts – For the first time ever, HEAT.com will provide video excerpts from the college player draft workouts conducted by the HEAT coaching staff, giving HEAT fans an early look at potential new HEAT players and a glimpse at their personalities and what they can bring to the HEAT.

• The 20 @ 20 – With the 20th and 39th selections in the upcoming 2007 NBA Draft, the HEAT look to add impact players to their roster. The 20 @ 20 is a series of video features on current NBA players who were selected with the No. 20 selection or higher in past drafts. HEAT fans will be excited to see the types of players teams have selected at No. 20 or higher, further supporting the notion that impact players will be available with these selections. These video features will be displayed exclusively on HEAT.com.

• Draft Players Arrival in Miami – HEAT.com will give fans an up close and personal experience with the newest HEAT players once they arrive in Miami following the NBA Draft on June 28. From their arrival at the airport to their initial meeting with the HEAT coaching and training staff, fans will be there to experience everything firsthand.

  

• 2007 NBA Draft Party – Fans attending the 2007 NBA Draft will get a glimpse into the HEAT Basketball Operations “war room” prior to the HEAT making their selections at No. 20 and No. 39. Fans can also meet the HEAT Dancers, groove to the tunes from DJ Irie and watch the live draft coverage on ESPN. Current HEAT Season Ticket Holders and fans purchasing new HEAT Season Tickets will have the opportunity to participate in an autograph session with select current HEAT players. Miami Hoops Gear, the team store of the HEAT, will be open and offering 30% off all merchandise, plus exclusive player worn apparel. Parking in the P2 Arena garage is available and free while the supply lasts.

  The Draft Party is sponsored by Miccosukee.

• Important Team Announcements – There are a number of important team announcements that will be made this summer, including various player-related decisions. Proving that there truly is “no off-season”, HEAT.com will chronicle all of these announcements as they happen.

• Summer HEAT 2007 – There Is No Off-Season logo – The HEAT has created a special brand to highlight these off-season activities. The logo will be displayed on the practice shirts the HEAT players wear during their upcoming Summer League workouts and will be featured on the media interview press backdrops.