HEAT: HEAT Announce White HOT HEAT 2007

Encore Presentation of the Color White is Team’s Playoff Promotional Campaign

MIAMI, April 19 – The Miami HEAT announced today the formal unveiling of their 2007 playoff promotional campaign—White Hot HEAT 2007: an encore presentation of the color White, which stimulated a “state of intense emotion” and rallied HEAT fans everywhere during the 2006 NBA championship season. The HEAT invites the entire community to get behind and participate in White Hot HEAT 2007. White will not only be the color fans wear to the game, it will become a recognizable symbol of support for the HEAT in all daily activities.

In preparation for the start of the playoffs, the HEAT, its corporate partners and local municipalities have outlined numerous activities designed to energize South Florida to create the most intense playoff experience in the NBA.

Miccosukee Resort & Gaming The Presenting Sponsor of the White Hot HEAT 2007 is Miccosukee Resort & Gaming, the local, thriving entertainment complex owned and operated by the Miccosukee Tribe of Indians of Florida. The HEAT and Miccosukee Resort & Gaming have designed a White Hot logo that will be included on all playoff-related materials.

WhiteHotHEAT.com The special playoff website, WhiteHotHEAT.com, will officially launch on Friday, April 20. WhiteHotHEAT.com will be a source of endless information on all things White Hot, including team news, promotional information, White Hot photo galleries and much more. And for a fresh, White Hot look at the HEAT players, a new player section has been developed, showcasing Shaq, D.Wade and the rest of the HEAT in “fashion show” style.

FREE White Hot Car Decals , Friday, April 20 @ 7:00 a.m. – 11:00 a.m. – AmericanAirlines Arena HEAT fans wanting to show their White Hot spirit on the streets of South Florida are invited to bring their cars to the corner of 8th Street and HEAT Blvd. at the AmericanAirlines Arena to have the HEAT hook up their ride with a White Hot window decal. The White Hot decal takes minutes to install and will be placed on their car window by the professionals at Metro Signs. The White Hot window decal, made in variety of sizes to fit various cars, is visible from the outside of the car, but still allows the driver to see through the graphic when driving. So HEAT up your ride with a White Hot window decal, courtesy of the HEAT and Metro Signs.

White Hot Banner Installation, Saturday, April 21 @ 3:30 p.m. – AmericanAirlines Arena The spectacular 45’ x 80’ White Hot 2007 HEAT Playoff Banner will be installed outside of AmericanAirlines Arena on Saturday, April 21, along with the playoff street banners lining 8th Street and HEAT Blvd. Both the Arena banner and the street banners feature dramatic action shots of HEAT players artistically rendered in a White Hot graphic style.

White Hot HEAT Day at Miami-Dade and Broward County Schools The HEAT have enlisted the assistance of all Miami-Dade and Broward County Public Schools to declare April 19 “White Hot HEAT Day” in support of the team’s defense of the championship title. All administrators, teachers, and students are encouraged to wear white to help replicate the success the HEAT had last year. The Miami HEAT Dancers, Xtreme Team, and Burnie the Mascot will host special pep rallies on April 19 at Panther Run Elementary School, 801 N.W. 72 Avenue, Pembroke Pines (9:00 a.m.) and at Miami Norland Senior High School, 1050 NW 195th Street, Miami (1:00 p.m.) in celebration of White Hot HEAT Day and the 2007 NBA Playoffs.

In-Arena Giveaways for Games 1 and 2 The HEAT will distribute 20,000 of the following White Hot items to fans as they enter AmericanAirlines Arena prior to Games 1 and 2 of Round 1 of the 2007 Playoffs:

Game 1 – White Hot HEAT Playoff T-shirt - sponsored by Miccosukee Resort & Gaming
Game 2 - White Hot Lighted Pom Poms - sponsored by the Miccosukee Resort & Gaming

White Hot HEAT Fan-Generated Videos and Photogalleries
HEAT fans can show the world how they support the HEAT by participating in these two interactive promotions. First, fans are invited to submit their own White Hot fan videos by following the detailed instructions on WhiteHotHEAT.com. In addition to being viewed on the website, the HEAT will select one fan-generated video submission and air the video on HEATV in the AmericanAirlines Arena. One HEAT fan-generated video will be selected and featured on HEATV during each home playoff game. Additionally, fans may submit digital photos depicting their White Hot support to be featured in the White Hot HEAT photo galleries on WhiteHotHEAT.com . Photos can be submitted via email to WhiteHotHEAT@HEAT.com.

White Hot Car Magnets / Text To Win / Live! Wire Opt-In Promotions
HEAT fans are invited to sport the mark of a champion on their cars by displaying an oversized White Hot car magnet, which will be randomly distributed around South Florida during the playoff period by the White Hot HEAT street team. All Miami Hoops Gear retail locations will also distribute magnets. Fans can also get their free car magnet when they sign up for HEAT text alerts by texting the words “HEAT alerts” to GOHEAT (464328) or by signing up for Live! Wire, the HEAT email newsletter and opting-in to receive HEAT offers at WhiteHotHEAT.com. This offer begins on April 18, 2007 and ends on May 25, 2007 or while supplies last. Offer valid only for the HEAT’s local marketing area.

Playoff Road Rallies Presented by Bacardi
Playoff Road Rallies for Round 1 of the 2007 Playoffs will be presented by Bacardi and hosted at Finnegan’s on the River, 401 S.W. 3rd Avenue in downtown Miami. Dates and times are subject to the release of the HEAT playoff schedule. Please stay tuned to WhiteHotHEAT.com for more information.

New Miami Hoops Gear Store Hours @ AmericanAirlines Arena
To accommodate HEAT fans who want White Hot merchandise, the Miami Hoops Gear flagship team store location at the AmericanAirlines Arena will have special playoff hours effective immediately. The new hours are Monday – Friday, 10:00 a.m. – 4:00 p.m. Also, the Miami HEAT will open a new White Hot Retail Tent outside of AmericanAirlines Arena. The retail tent will be located on the west side of the arena near Gate 2 and will be open only on game days. The tent will feature White Hot HEAT 2007 Playoff merchandise and will open one hour prior to the opening of the arena doors. The three outside Miami Hoops Gear locations at Dolphin Mall, Dadeland Mall and Sawgrass Mills will also stock White Hot HEAT gear and will be open during regular mall hours.

Sun Sports, WIOD and Radio Mambi Playoff Broadcasts Update

SUN SPORTS

ROUND 1: HEAT local television broadcast partner Sun Sports will broadcast all playoff games made available for local team broadcast, along with a 30 minute pre-game show and extended post-game coverage. Eric Reid will handle play-by-play duties, with Tony Fiorentino providing color commentary. Jason Jackson will reprise his role as sideline reporter.

ROUND 2: Once again, HEAT local television broadcast partner Sun Sports will broadcast all playoff games made available for local team broadcast, along with a 30-minute pre-game show and extended post-game coverage. For playoff games that are not broadcast locally on Sun Sports, Sun Sports will broadcast a one hour pre-game show along with one hour of post-game coverage and commentary.

ROUND 3 / NBA Finals: Sun Sports will broadcast a one hour pre-game show along with one hour of post-game coverage for every game played in Round 3 and the NBA Finals.

SPANISH TV Sun Sports Spanish television game broadcasts will follow the same schedule as the English television game broadcasts, with the exception of the pre-game and post-game coverage.

ENGLISH RADIO HEAT Radio 610 WIOD will carry all HEAT playoff games and will have expanded HEAT playoff coverage featuring HEAT play-by-play announcer Mike Inglis, color commentator John Crotty and host Jorge Sedano.

SPANISH RADIO All HEAT playoff games can be heard en Español on Radio Mambi WAQI 710 AM. José Pañeda will handle the play-by-play duties, with Joe Pujala serving as host / color commentator.

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