Knicks Read to Achieve @powertolearn.com Is A Partnership Between The New York Knicks And Cablevision's Power to Learn, Designed To Promote Reading And Literacy In Tri-State-Area Schools

Bethpage, NY - August 8, 2007 -- Continuing their efforts to promote early reading and literacy, the Knicks and Cablevision Systems Corp.'s (NYSE: CVC) Power to Learn have expanded the "Knicks Read to Achieve @powertolearn.com" program by partnering with Kia Motors. The program will be launched on August 9 with a kick-off event at the Brower Park branch of the Brooklyn Public Library featuring book giveaways, raffles, and Knicks Alumnus Charles Smith. Participating students in New York and New Jersey can enter a sweepstakes to win a "NY Knicks Ball Kid Experience" and join the team at an upcoming home game at Madison Square Garden.

"At Kia Motors we feel reading is an important part of learning and learning is an everyday experience," said Michael Tocci, director, eastern region, Kia Motors America. "That is why we are delighted to present the Knicks Read to Achieve @ Powertolearn.com Reading Program."

"Brooklyn Public Library is pleased to be hosting the kick off event of this exciting new literacy program. We wish to thank Cablevision, the New York Knicks and Kia Motors for their support and commitment to promoting literacy within our community and for their efforts to open the minds of our children to the wonders of reading," commented, Paquita Campoverde, manager, youth and family programs of the Brooklyn Public Library.

Focused on children aged 6-12, the new August reading program will be distributed through ten libraries in the Brooklyn Public Library system and at two additional libraries, Farmingdale Public Library, in Farmingdale, NY and Teaneck Public Library in Teaneck, NJ. It will feature reading lists selected by the librarian, parents or the children themselves, and will be highlighted by local book giveaways and "read-aloud" events with Knicks alumni. Children participating in the reading program will receive a colorful "Knicks Read To Achieve @powertolearn.com, presented by Kia Motors" poster and earn stickers to measure their progress. When their lists are completed, the children will receive t-shirts as well as tickets to an upcoming Knicks preseason game, courtesy of Kia Motors. Program finishers also will be entered into a sweepstakes to win a "NY Knicks Ball Kid Experience." One lucky sweepstakes winner will join the team for a home game at Madison Square Garden as an official on-court Ball Kid for the night supporting the team during its pre-game shoot-around, player introductions and for the duration of the entire game.

"The Knicks are proud to team up with Cablevision's Power to Learn to expand its ‘Knicks Read to Achieve @powertolearn.com' program, an effort that has played an important role in encouraging thousands of students in the tri-state area to embrace the joys of reading," said Karin Buchholz, the New York Knicks vice president for community relations and fan development. "Thanks to the support of Kia Motors, we are able to launch this program and help them prepare for the school year ahead."

"Cablevision, through its Power to Learn program has long been dedicated to supporting literacy and learning in our communities. The ‘Knicks Read To Achieve @powertolearn.com' program is yet another important way that we can successfully engage young minds," said Trent Anderson, Cablevision's vice president of education. "We are pleased to extend our partnership with the New York Knicks to advance literacy in our schools and welcome Kia's participation in our newest educational program."

"Knicks Read to Achieve @powertolearn.com" literacy program is a partnership between the New York Knicks and Cablevision's Power to Learn initiative, designed to promote reading and literacy in tri-state-area schools. The program encourages reading and comprehension through the use of incentives to motivate students to reach reading goals and supports these efforts with interactive videos and the Internet, a natural partnership and extension of existing Knicks and Cablevision's Power to Learn education initiatives. The Knicks' educational initiatives reach thousands of children annually through in-school programs, group readings and player and celebrity visits. Power to Learn expands this reach to the hundreds of thousands of students, teachers and parents it serves through broadband technology and innovative curriculum programs. This exciting program consists of:

• Reading Zones - The school-based program features quarterly prizes, including the chance for the entire class to attend a Knicks game at MSG, for students at participating schools who meet teacher-defined reading literacy goals. Teachers and students set up "Knicks Read to Achieve@powertolearn.com" zones in their classes, decorated with supplies provided by the Knicks and Power to Learn. Class reading achievements are celebrated at www.powertolearn.com. At the end of the academic school year, all participating schools that have fulfilled program requirements receive a Power to Learn pizza party and individual certificates for each participating student.

• Postcard Club - Students everywhere who visit www.powertolearn.com can read books chosen by their favorite Knicks and Liberty players, take a comprehension quiz, and get a personalized congratulatory postcard from the player. At this online destination, Knicks players recommend books by grade level. This program component fosters both reading and comprehension.

• Knicks Video Books - Players and other popular figures such as Spike Lee read or introduce video books at www.powertolearn.com. NY, NJ, CT, and NYC standards based lesson plans and subtitled versions are available for each book. Through the video books, players can virtually visit classrooms and inspire kids to read.

Power to Learn, Cablevision's signature education initiative, empowers K-12 learning in the tri-state area by making technology in the classroom useful and by facilitating the home-school connection. Power to Learn offers the Optimum Triple Play for Education, providing all schools in Cablevision's service area with the opportunity to receive high-speed Internet, video and voice services to enhance learning. In addition, Power to Learn goes beyond just providing the technology, to offer content, programs and events that integrate technology into learning. Highlights include Internet Smarts, "The Challenge" game show, and www.powertolearn.com, a free web resource for teachers and parents.

The NBA's New York Knicks basketball team is part of Madison Square Garden, L.P. Cablevision Systems Corporation owns Madison Square Garden, L.P., which includes MSG Network; FSN New York; the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); Radio City Entertainment; the Hartford Wolf Pack (American Hockey League), and the Madison Square Garden arena complex, located in the heart of the New York metropolitan area.

Kia Motors America - the sales, marketing and distribution arm of Kia Motors Corporation in Seoul, South Korea - offers a complete line of vehicles through more than 630 dealers throughout the United States. For more information, including photography, visit www.kiamedia.com.